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“We’re excited to be working with Sports Interaction,” comments Jesse Learmonth, President of Bet Smart Media. “It is a respected brand that has earned peoples’ trust since 1997. Sports Interaction ‘gets’ the impact of social media, and furthers its reputation as an industry innovator with an interactive Twitter application integrated right into the sportsbook.”

As Sports Interaction’s customers browse sports matchup pages, the Twitter-powered ‘game chat’ widget displays real-time tweets that are relevant to the game the customer is browsing. The customer also has the ability to participate in the conversation, and can sign into Twitter in a couple clicks – all without ever leaving the Sports Interaction website, the first online sportsbook to integrate Twitter this deeply. Bet Smart Media works directly with the Twitter APIs that power all functionality.

“We make it easy for sportsbooks to give customers a platform to voice their opinion on the game” Jesse explains. “Or for those customers that just want to see what everyone else is saying, they can quickly scan the game chat stream.” In the case of Sports Interaction, it now delivers engaging social content to its customers, who consequently spend more time on the site participating in game chats.

At a time when companies are desperately trying to get a handle on their social media strategy, Bet Smart Media’s Twitter game chat gives product managers a low-footprint and highly customizable solution. “We’ve built a powerful platform that makes it possible to get the Twitter game chat widget customized and integrated with our customers in a matter of days, not weeks,” beams Jesse.

For more information, visit http://www.betsmartmedia.com

About Bet Smart Media Inc.
Bet Smart Media is a technology company that delivers statistics-driven sports content solutions. The company has built a platform that contains millions of historical and current sports statistics, which are used to power applications and widgets appealing to sports fans. The platform, located at SportsWidgets.com, will soon launch as the marketplace where publishers and developers can quickly and easily source stats-driven sports content.

About Sports Interaction
Online since 1997, Sports Interaction was the first online Sportsbook to be licensed, regulated and headquartered in North America. Renowned for its easy to use betting platform and world class customer care, Sports Interaction operates one of the most frequently inspected companies in the industry. This transparency to independent auditors such as Gaming Associates, SRC GmbH and TST gives customers the reassurance that Sports Interaction is a brand that they can trust to treat them fairly and keep their information secure. For more information visit: www.sportsinteraction.com.

Sports Interaction and the Sports Interaction logo are company trademarks.

SOURCE Bet Smart Media Inc.