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In the last several years, Wall Street has been moving into Vegas. Large firms, like Cantor Fitzgerald, have spun off the same financial technology that makes billionaires out of hedge fund managers and sold it to Vegas sports books via subsidiary, Cantor Gaming. The software is a complex set of algorithms that detect opportunities in stock markets, and the same algorithms can be applied to sports betting markets.“Everything we do is inspired by our desire to make sports data and statistics more useful to people,” explains Learmonth. “In the case of NFL Team Trends, we see the awesome power that advanced statistical technology has brought to Vegas and government sports books both to create their games and manage their edge. We feel the average bettor deserves similar technology to inform their action and give them a fighting chance.”Take tonight’s game between the Rams and the Giants. The Giants are favoured to win the game based on current odds, and have a 70% win rate against the Rams in the last 10 games. Most services stop at a basic statistics such as this, but NFL Team Trends allows users to uncover hidden gems based on statistical trend analysis, the like of which has never before made available to the general public.Users can ask questions like: in the last 5 years, how has St. Louis done against NFC teams when they are on the road, and in their previous game, St. Louis lost as the underdog on home turf? NFL Team Trends scans its massive data set in under a quarter of a second and spits out a surprising result. Tonight’s game has yielded a 65% ROI for people who bet on the Rams.

This means that if a bettor had NFL Team Trends and followed this trend by betting $100 dollar units on the last 10 Rams games when this trend was in play, they would have made $650 dollars on their money, despite the Rams loosing the vast majority of those games.

Bet Smart Media aims provide a host of new statistics-based sports content solutions, similar to NFL Team Trends, through their soon to be launched statistical sports technology platform, SportsWidgets.com. The company has plans to announce a host of other partners and websites using Sports Widgets technology in the coming months.

About Bet Smart Media Inc.
Bet Smart Media is a technology company focusing on making sports data easier to use and more insightful through statistics-driven sports content solutions. The company has built a platform that contains millions of historical and current sports statistics, which are used to power applications and widgets appealing to sports fans. The platform, called Sports Widgets, will soon launch as the marketplace where publishers of digital sports content can quickly and easily source content.

About Covers Media Group Ltd
Covers Media Group (CMG) is a subsidiary of SportsDirect Inc. and manages the Covers.com website. Covers.com is the leading online sports betting community in North America. The site exceeds 15 million unique visitors per year, 80% of which are based in North America.

For more information, visit http://www.betsmartmedia.com

SOURCE Bet Smart Media Inc.