We blog about our current projects, iGaming industry commentary, and topical technology news.

October 10, 2012

Pricing: It’s relative (A Case Study)

If you’ve read Dan Ariely’s book, Predictably Irrational, you may recall reading a case study in the opening chapter that focuses on the magazine The Economist, and the pricing strategy that the magazine applies to …

September 6, 2012

What’s the deal with NFL Team Trends?

We’ve always felt that there aren’t any decent tools out there for the NFL betting community to easily (and inexpensively) research a team using historical data and stats. Sure, there are lots of websites that …

July 20, 2012

Bob: A Haiku

Today is a day of mixed feelings as we say farewell to nous ami, Bob. Bob came to Bet Smart last September professing how good of an iOS developer he was. We didn’t believe him, …

July 10, 2012

Coming Up for Air!

We’ve been pretty head down for the past few months, but we’re getting ready to come back up for air soon. When that happens, we’re going to have a different look on our face. We’re …

May 22, 2012

Bring Your Markets Into Play

Last week, Grant posted an article he wrote about in-play betting for the March/April issue of iGaming Business magazine. In it, he talked about the fierce competition between bookmakers for market share of in-play betting. …

May 16, 2012

How To Stand Out With In-Play

This month iGaming Business interviewed me for their in-play sports betting supplement. They wanted to know Bet Smart Media‘s take on what is required to stand out in a lucrative, but congested, market. For those …

April 30, 2012

Introducing a Powerful Engine into the App Store

After its first foray into the Apple App Store with the NFL Analytics tool: Football Team Trends, Bet Smart Media has just released a new technological breakthrough for the start of the MLB Season. Baseball …

March 13, 2012

Adding Age and Location Restrictions to a Facebook App

Recently at Bet Smart Media, we were responsible for building and shipping a Facebook App that contained a contest.  We needed to restrict its availability to the United States and Canada, and then only for …

February 27, 2012

Top 5 Themes at ICE 2012

The 2012 edition of the International Casino Expo (“ICE”) is now in the rearview, and Bet Smart Media has hit the ground running since returning from its second pilgrimage to London for the world’s largest gaming industry show. Over …