Generate new player acquisition leveraging the Facebook platform and the popular March Madness American college basketball tournament. Can be customized for other bracket style knock-out tournaments.
Sports App Interactions:
- Connects to Facebook social graph API for viral “invite a friend” hooks
- Full integration with player’s personal news feeds to maximize exposure
- Mini-competitions engage users early before main tournament
- Embeddable video content available
- “Free pass” functionality giving players a second chance if their bracket breaks early
Key Benefits:
- Build your direct email marketing database via app users
- Launch your brand on Facebook, or tie-in to existing Facebook presence
- Kick-start your player & casual sports fan community
- Can be customized for any bracket / knock-out style tournament
- Can be hosted independently or integrated into your other web assets
